Mulberry's heritage - and hence our identity - is quintessentially British. Early inspiration was drawn from the styles synonymous with English rural pursuits - hunting, shooting, fishing - and Mulberry's immediately-identifiable, utterly individualistic style came to be dubbed "Le Style Anglais" in 1975. This idea is still inspires us. Between town and country, between Somerset serenity and London pace, Mulberry combines authentic, age-honoured craft with an innovative fashion character. Heritage meet rebellion - rules are broken, to make something new.